brands Archives

‘Love Island fever’: How brands can cash in on second screen advertising

May 31, 2019

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.

Twitter and Facebook ‘worst channels for retail customer experience’

May 29, 2019

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.

Roku woos TV advertisers with new streaming video measurement tool

May 29, 2019

Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads

CrossFit quits Facebook branding them ‘utopian socialists’

May 29, 2019

Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”. The move came in the wake of the decision to delete “without warning or explanation the Banting7DayMealPlan”, a group that advocated a diet aimed at eating “food that is as close to … [Read more…]

Too much choice and no advice ‘is causing high-intent shoppers to abandon online purchases’

May 28, 2019

Over half of ecommerce platfiorms 'won't be fit for purpose next year'

Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, according to a new report.

Global retail trends: Third fear going out of business within 36 months

May 24, 2019

One third of organisations fear going out of business within next 36 months without reinvention of business model, according to new research.

Codemasters partners Bidstack for in-game advertising for new Grid title

May 24, 2019

Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.

Guest comment: Watch out, the robots are coming

May 23, 2019

Will AI take over the creative industry? Simon Wright, Managing Director of Greenwich Design and Co-founder of The Chemistry Works argues that machine learning could actually give us more time for experimentation and creativity in our work.

Third of large UK firms still non-compliant for GDPR personal information requests

May 23, 2019

A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.

Women’s World Cup marketing trends: Men and women take equal share in global audience

May 23, 2019

With the FIFA Women’s World Cup kicking off on 7th June in France, a new global survey of over 110k consumers reveals that the audience for the event is relatively balanced, with 47% being female.