In the age of real-time communication, when consumers can communicate with – and about – brands via a myriad of digital channels and social networks, will market research be replaced by more innovative ways of garnering customer insights? Piers Alington CEO of Feedback Ferret explores the issues.
As Mobile World Congress gets underway in Barcelona, widely regarded as one of the biggest mobile events in the calendar, Juniper Research reveals the hot topics at this year’s show.
Google’s Android operating system became the largest global SmartPhone software last year. However, according to Ben Trewhella, CTO of app developer Mubaloo, it will take time before Android apps reach the ‘best in class’ apps available on the iPhone.
Almost three-quarters of European web users download or watch online video, and of those video news users, more than two-thirds watch or download video news at least once a week, according to a new study.
Facebook Pages are getting an upgrade that will make them look and work more like user profiles.
Online coupon firm company Groupon has elected Howard Schultz, the CEO of Starbucks Coffee, to its board amid media reports that it is preparing for an initial public offering in the spring.
With Valentine’s Day fast approaching, one relationship that is really beginning to blossom is the one between email and social media. Kara Trivunovic, senior director of strategic services at StrongMail explains how integrating the two mediums can be a match made in heaven, when it comes to generating revenue.
The majority of mobile users (84%) participates in shopping on their device while on the go, according to new research.
Predictive behavioural targeting is set to revolutionise advertising, but how can you make the most out of this new ad technique? Karim Attia, Chief Business Development Officer, offers a guide on just what predictive behavioural targeting campaigns can deliver.
StyleCompare, a new fashion comparison website, has launched this week in partnership with a number of major retailers including ASOS and TopShop.