Social media is fast becoming a keep way to boost brand loyalty, as sites like Facebook and Twitter offer new ways for customers to interact with the businesses that matter to them. A new report outlines some key ways to drive stronger responses from fan pages.
Mobile games maker Zynga has launched ‘FarmVille English Countryside’, an update of its hugely popular social networking strategy game.
Social media monitoring group The Meltwater Group, has bought social CRM software provider JitterJam for $6m.
Facebook was the top online brand of 2010, followed by YouTube, eBay, Amazon and Argos, according to new data from Experian Hitwise.
UK mobile advertising market grew 116% to £83 million in 2010, boosted by the increasing popularity of smartphones, according to new data.
Dublin based strategic and creative agency Cybercom recently opened a London office to service existing clients and develop new business opportunities.
O2 recently revealed its personalized marketing service, called ‘More’ has grown rapidly to 2 million customers. Justin Schamotta staff writer for Choose.net, takes a closer look at the growth of the new mobile marketing platform.
The online video advertising market will experience its most significant growth to date this year due to advances in measurement techniques, according to a new report from Web TV Enterprise.
Bigmouthmedia has published a white paper responding to the recent regulatory changes and industry concerns surrounding the Advertising Standards Authority’s expansion into the digital sector.
For the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category during January according to new research.