As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
British consumers truly value brands that use text messaging to engage with them, according to a new poll.
The stellar growth of Groupon and other daily deals sites have been one of the biggest dotcom success stories of the past year. But are they here to stay? Ryan Deutsch, VP Emerging Media, StrongMail, takes a closer look…
Operators face declining revenues in 2011 if they fail to innovate the way they sell content, enabling brands like Google and Apple to monopolise customer spend according to new research.
An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
White labels can be the key to driving traffic. From dating websites to price comparison services, white labels are cropping up all over the net, allowing smaller companies and big players alike to expand their range and enhance revenue portfolios without compromising brand integrity. Simon Piper, head of partnerships at Consumerchoices.co.uk, assesses why white labels … [Read more…]
As we return the 2011 census forms even the most bizarre responses will help provide greater insight in to customer behaviours says Callcredit Information Group, the consumer insight specialist.
A quarter of all advertising spent is now on the Internet, growing 12.8% in 2010 to reach a new milestone of £4,097m, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC.