With social media becoming the norm, how valuable are these new social connections to advertisers? Rupert Staines, managing director of RadiumOne, discusses how the internet has evolved to become a social platform in its own right and has changed the face of online advertising.
Ford takes the lead as the most searched for Automotive brand in the UK, accounting for just over 11% of all branded searches between January 2011 and March 2011, according to new research.
JiWire has raised $20 million in Series C funding as the company expands it location-based mobile media across both apps and public wi-fi.
LoveFilm, iTunes and Amazon are bracing themselves for a major launch from Google-owned YouTube into the online movie business. A global deal with key Hollywood studios will give YouTube access to 3,000 online movie titles to rent in its movie store. This is a major step in the battle for long-form content and the ownership … [Read more…]
Most parents are concerned about the risks social networks pose to their kids, but now many know how to protect their kids online, and even fewer parents use the necessary tools and techniques to ensure their children’s safety, according to a new survey.
Most parents are concerned about the risks social networks pose to their kids, but now many know how to protect their kids online, and even fewer parents use the necessary tools and techniques to ensure their children’s safety, according to a new survey.
Apple has overtaken Google as the ‘world’s most valuable brand’, bringing an end to four years of dominance by the search giant, according to new research.
Performance marketing company Efficient Frontier has acquired Context Optional, a provider of enterprise social marketing solutions.
Online insight monitoring is becoming an increasingly hot topic, not just in the world of marketing but across an organisation, as companies realise that it provides a near-real-time means to measure what is being said about them online, what is driving the online debate, and most importantly, what stakeholders are the most influential according to … [Read more…]
DraftFCB has bought London-based Blue Barracuda, as part of agency’s new ‘international mergers and acquisitions programme’.