For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone … [Read more…]
Is it a small activity in 4 stores, or a pilot for a new service all smart retailers will offer? We think the latest news from retail giant Tesco is the pilot of a new approach. Free wi-fi is being rolled out in 4 UK stores. This lets consumers browse while they shop – or … [Read more…]
Online greetings card retailer Moonpig.com has been sold to online digital photo service PhotoBox for £120m.
Facebook advertising management system Buddy Media is opening of its European Headquarters in London, as the US firm expands overseas.
Pure play retailer ASOS has attracted over double the amount of new followers in the last three months across Twitter and Facebook than any other retailer according to the latest Social Media Benchmark results.
The balance of power between affiliates and the advertisers they promote is shifting, with affiliates having more choice over who they work with. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, looks at the issues advertisers face now that many affiliates are calling the shots…
Ethnographer Siamack Salari, has launched EthOS (Ethnographic Observation System), a mobile app that lets brand owners view how their products and services fit into the lives of consumers via video, pictures, text and audio captured using their smartphones.
Social Participation TV (S P-TV) will drive interactive behaviour to generate $2.9bn globally by 2016, according to a new report looking into the converging worlds of mobile devices, social media and interactive TV platforms.
Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.
SupersonicAds, an in-game advertising platform using virtual currency, is announcing its first institutional funding round of $4.2 million (£2.6M) led by Greylock Partners.