Google buys Twitter analytics firm SocialGrapple
Google has bought social analytics startup SocialGrapple for an undisclosed sum, as the internet giant looks to increase its focus on social media after the launch of Google+.
brands
Top tips: 3 reasons why businesses fail to be social
Businesses are losing a golden opportunity to evolve and the recession is not to blame. Instead it is short-sightedness and a lack of confidence on the part of businesses that should bear the burden. Kaushik Banerjee, Vice President at Aditi Technologies, lists the top three culprits.
Right to reply: The end of Apple’s iAd?
Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…
Right to reply: The end of Apple's iAd?
Over a year after its introduction, Apple’s iPhone ad network has failed to gain traction. As the hardware giant looks to expand its iPhone, iPad and iCloud services, has it ceded the mobile ad crown to Google’s Admob? Mark Brill, Chair of DMA’s Mobile Marketing Council and CEO of txt4ever, takes a closer look…
Marketers increase Facebook ad spend by 25%, cost-per-click up 54%- study
UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.
Most marketers ‘don’t know what gamification’ means- survey
‘Gamification’ – the concept of using game design techniques in marketing campaigns, has become a popular buzzword, but do marketers really know what it means? According to a survey of over 100 marketers, the term leaves two-thirds of marketers in the UK stumped.
Top tips: The Concept of Local and What It Means for Search Marketing
With mobile maps, location based social networks and group buying sites on the rise, brands can no longer avboid the power of local advertising online. But what does this mean for search marketing? Karl Knights, Director of New Business, Kenshoo Europe, takes a closer look…
Top 10 'most social' display advertisers and brands: US
AT&T is the top US display advertiser for social formats, while Mars is the top brand for producing socially enabled ads, according to new data.
Top 10 ‘most social’ display advertisers and brands: US
AT&T is the top US display advertiser for social formats, while Mars is the top brand for producing socially enabled ads, according to new data.
Kelkoo plans to retake online shopping crown with revamp
Kelkoo has revamped its shopping and travel comparison site with a raft of new partners as it looks to become ‘the best shopping and travel comparison site in Europe’.