IPC hires Collective to manage video ad inventory
IPC Media has renewed its deal with advertising technology company Collective, giving Collective exclusive representation rights to all IPC video channels.
brands
Facebook marketing: Social ads ‘get 55% higher recall’
Social media ads are generating a 55% greater lift in ad recall than non-social ads on average, according to a new study from Nielsen.
Video Viral of the Week: Dollar Shave Club- the new Old Spice?
This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. Click below to see why it’s our video viral of the week…
‘Minority Report’ ads: Smart video posters use facial recognition to advertise to women
Non-profit organisation Plan UK has launched a new video poster campaign that recognises if a viewer is male or female using facial recognition technology, and displays different content accordingly.
Top tips: How Coupons are helping FMCG brands engage Facebook users
Social media coupon campaigns are on the rise, but getting the strategy right is crucial to avoid the risks invovled. Oliver Felstead, Sales and Marketing Director of Coupons.com UK, explores how Coupons allow FMCG brands to engage Facebook users and encourage purchases.
Kodak sells online division to Shutterfly for $23.8m
Embattled camera firm Kodak is close to finalising a deal with photo sharing firm Shutterfly for $23.8m, according to a report.
Shoppers ‘buy brands for pleasure rush’- study
Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study.
RadiumOne Labs debuts media sharing app for social networks and mobiles
RadiumOne Labs has launched its newest app Via.Me, letting uses create and share pictures, videos, audio notes, and content across multiple social networks.
Facebook Timeline profiles for brands: Manchester United and Burberry chart history on social network
Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners.
Facebook puts ads on mobiles for first time with ‘Premium’ service
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.