With Facebook’s stock market flotation imminent, European MD of RadiumOne. Rupert believes that Facebook’s advertising model could lead to an over saturation of adverts for Facebook users.
Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.
Marketers are beggining to adopt gaming techniques to engage and convert consumers. But what are the differences between sponsored games, advergames and gamification, and how can they work for you? Andy Dean, Future Trends and Innovation Consultant at Amaze, examines the impact of gaming on marketing.
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.
Apps are driving the lions share of engagement on mobile usage in the US, representing 82% (over 4 in every 5) of mobile media minutes, according to new research.
Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]
Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]
Wrestling brand WWE has relaunched its UK site, and has hired ad-technology firm Collective, to handle all its display and video pre-roll inventory advertising for the UK market.
BirdSong, a new social media platform to measure the impact of brands’ Twitter use, has launched this week.