Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia.
Apple is in talks to buy up Pinterest rival The Fancy, as it looks to bolster its social media tools and grow its ecommerce revenue.
YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and entertainment creators Maverick Television and Hat Trick Productions are a few of those … [Read more…]
Global ad giant WPP has bought Fortune Cookie, one of the UK’s longest running independent digital marketing services agencies.
Social media enables the fashion industry to connect and engage with customers on a more individual level than traditional marketing methods, a new paper by social media management agency, eModeration argues.
Google has bought social media management tool Wildfire for $250m, as the firm looks to rival the likes of Facebook and Twitter.
With Facebook unable to charge users for using the site, the social network now has an increased focus on advertising and converting its users into brand’s customers. Richard Britton, managing director, CloudSense, explains why this is good news for online retailers.
The operator of Holiday Inn is under investigation for signing a potentially unlawful deal to limit discounts on rooms.
Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research.