US TV to broadcast first YouTube funded show ‘Recipe Rehab’
US TV network ABC is to broadcast a cooking show that began as part of YouTube’s “Original Channels” initiative, the first such deal to take a YouTube-funded program to national TV.
brands
Guest comment: Good marketing is for life, not just for the Olympics
Simon Robinson, senior director marketing and alliances EMEA, Responsys, discusses how marketers can build on marketing success achieved during London’s summer of sport and transform it into long-term gain.
DWPub ‘newsrooms’ offers brands online media hub
DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own customisable online press centres.
Waitrose debuts food video channel
Waitrose is launching its own food-based video channel this autumn, as the supermarket chain looks to expand its digital reach.
Guest comment: The real cost of ‘cheap’ volume-driven email marketing strategies
Low cost high volume emails can be very temtping for marketers looking to push a short term message- but may do long term damage to building a loyal customer base. Matt Button, Head of Marketing Strategy at Underwired, warns against a ‘one size fits all’ approach to email marketing, and why segmentation could yield better … [Read more…]
LBi appoints Roy Capon as CEO of Asia Pacific
LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.
How are consumers sharing personal data with brands? (infographic)
Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian.
Waitrose Twitter contest prompts wave of middle class jokes
A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its ‘snob’ value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.
Right to reply: ‘Botched’ Waitrose Twitter campaign boosts its 'snob' value
As reports suggest that Waitrose’s “botched” Twitter campaign has made the brand a “laughing stock”, Jason Woodford, CEO of digital marketing agency SiteVisibility, gives the campaign a ten out of ten and suggests this has reinforced Waitrose’s brand values of quality and excellent service as a key point of differentiation from the other grocery chains.