BBC splits iPlayer with standalone online radio service
The BBC has launched ‘iPlayer Radio’ as part of an overhaul of its online audio content, splitting it from its TV content.
brands
Ad-funded mobile network Samba gets funding boost
SambaMobile – a new service which offers ad-funded broadband for laptops, netbooks and iPads has raised its second round of angel funding bringing its short range angel investment up to nearly £1m.
mBlox adds smart groups for mobile campaign optimisation
Mobile marketing technology firm mBlox has added Smart Groups to mBlox Engage.
L’Oreal targets female gamers with Xbox app
L’Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women.
Twitter online marketing effectiveness – new research toolkits for brands
Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important edge. Here’s why…
First 4G mobile network coming to UK on 30th October
Everything Everywhere (EE) has set the launch date for its LTE (4G) launch in the UK, offering Orange and T-Mobile customers with superfast mobile internet connections on 30th October.
Lost in translation? Global guide to social media goes live
TranslateMedia, the international translation agency, has created an international guide to social media, to help agencies navigate social media use across the world and create effective cross-border social media strategies.
Case study: SkyyVodka captures consumer data in fun way with ‘Skypad’
This iPad app from South African vodka brand Skyy makes data capture fun for the consumer, with an entertaining cocktail mixer game.
Facebook planning CRM tools for brands?
Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report.
Less than 1% of online purchases come from social channels: Forrester
Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.