New Nielsen metrics match online campaigns to target audiences
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online.
brands
Is Facebook driving down fan reach in favour of sponsored stories?
Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach.
Mobile-ready websites ‘get 2 minutes more dwell time’
Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study.
E.ON partners with LBi for ‘Best Deal For You’ digital initiative
Marketing and technology agency LBi has collaborated with energy company E.ON to launch the Best Deal For You service, an online tool that helps customers to choose their energy plans.
Search marketing trends: 53% of organic search clicks go to first link
Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research.
Top 10 travel brands in search- TripAdvisor drops down rankings
TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research.
Guest comment: Companies still missing a trick with content marketing
The rise of search and social media have put content at the heart of marketing, with paid advertising making way for earned and owned media. Dale Lovell publishing director of Search News Media explains why marketers need to think like publishers in the changing marketing landscape.
Janrain and Bazaarvoice partner for shopping social logins
Bazaarvoice is to integrate its shopping reviews platform with the Janrain Engage social login and sharing tool.
Email marketing trends: Timing is critical
The arrival time of email campaigns affects performance, with 80% of marketers seeing an uplift in open rates at and response at a particular time of day, according to new research.
Harvester runs mobile voucher campaign for iPhone users
UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook.