Consumer approval ratings of email marketing remain at an all time high, with volumes rising as more people sign up to receive more emails for a second successive year, according to new research.
Argos is to scale back its iconic catalogue in favour of a focus on online retailer, as the home shopping retailer looks to reverse two years of falling sales.
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
How do consumers view digital marketing? This poll of US consumers conducted by Adobe reveals that online ads still have some way to go to earn people’s attention ahead of TV and print ads.
Google is the UK’s most sought after employer, with BBC, Unilever, Shell and BP rounding out the top five, according to new research from LinkedIn.
AffiliateTraction has partnered with Webgains to offer publishers a channel to drive sales through social media, and in turn allow advertiser clients to track sales via the channel without a tracking link.
Social media has the biggest influence on purchases of video games, baby toys and mobile phones, and accounts for 1 in 10 purchasing decisions, according to a new global study.
Following the Paris Motor Show 2012, Peugeot was the most discussed manufacturer around the event, overtaking Volkswagen, which held the top position at the Geneva Motor Show in March this year.
Amazon is considering a takeover bid for online fashion retailer Asos, according to a news report.
To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand’s target audience, and how to measure marketing effectiveness. Could this be the … [Read more…]