Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Nominet, the not-for-profit organisation responsible for running the .uk infrastructure, has launched a consultation on the introduction of a new service which, if approved, would herald a significant change for the .uk domain name space.
This week marked the launch of the UK’s first 4G spectrum from mobile operator Everything Everywhere (EE). In addition to its impact on mobile media consumption, Steve Hurn, CEO of Reevoo, argues that this is brilliant news for the retail sector, as it will facilitate an even better browsing and buying experience for mobile shoppers.
With more brands turning to Facebook as a way to reach their audiences, Gavin Sinden looks at practical ways you can ensure more of your brand’s posts get seen by fans and their wider circles of friends.
AT&T, American Express & Toyota are top global real-time-bid spenders, while BSkyB, Tesco and TalkTalk the biggest spenders in the UK, according to new data.
Tesco has embarked on a Halloween-themed Twitter campaign to promote its wines division, in partnership with social media agency We Are Social.
A new era of superfast mobile internet begins in the UK today, as 4G products and services are made available to millions of consumers in 11 cities across the UK.
Eye tracking technology provider EyeTrackShop has appointed Darren Hamer as Managing Director (UK).
IBM, Orange and Visa are amongst PowerLinks’ advertisers experiencing best-quality audiences and unprecedented ad engagement