Online retailers are preparing for strong spending as the Christmas shopping peak approaches, with consumers forecast to spend £4.6bn online over the two weeks commencing 3rd and 10th December according to new research.
Magazine publisher IPC Media has launched 34 brands on Amazon’s recently launched Kindle Fire.
Marketing and technology agency LBi has acquired Sceneric, an ecommerce consultancy and systems integrator.
Tracking the customer journey beyond the last click has long been a key goal for marketers. In the first of a two part article, Matt Swan, Client Strategist at Affiliate Window, offers an in-depth guide to tracking the influence of all digital touch points involved in a sale.
Play.com owners Rakuten has bought French e-commerce logistics business, Alpha Direct Services, as the Japanese retail giant looks to bolster its European operations.
Instagram has launched online profiles that let users showcase themselves and photos they’ve taken with the Facebook-owned smartphone app.
More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey.
Coca-Cola continues its Coke Zero marketing tie-in for the upcoming James Bond movie release with a promo that turned commuters into 007, for 70 heart-pounding seconds, all for the chance to win Skyfall tickets. See why it’s out video viral of the week below.
In some countries, social media isn’t just about Facebook. With so many brands focusing on the BRIC markets, Patrick Eve, MD of international translation agency, TranslateMedia, gives the lowdown on social media use in Russia.
BBC Worldwide, Sky, Lloyds TSB and Vodafone are amongst 25 global brands that have signed up to Microsoft’s new Windows 8 advertising platform.