The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study.
Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.
Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns.
Optimising advertising creative ‘on the fly’ via automated software is achieving 59% higher post-click conversion rates and 20% greater engagement, according to new research.
Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking site.
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
New research from SAY Media highlights new levels of trust and dependency between consumers and their mobiles. Paps Shaikh, Commercial Director, SAY Media looks why context and environment are key factors to consider when planning any mobile strategy.
Even a year ago, the big question in the Smart TV market was connectivity – how to persuade users to use their interactive services. With empirical evidence suggesting that consumers are waking up to the content that can be accessed through their Smart TV’s and coming online, the question now becomes how do we take … [Read more…]
Mail Newspapers is running a competition for media agencies, as the Daily Mail publisher looks to prove its print publications can drive sales online.