UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report.
British consumers have warned they could stop using Microsoft’s Internet Explorer 10 (IE10) browser over the software giant’s Do Not Track initiative, according to a new survey looking at online ad trends.
With December just around the corner, Adam Stewart, Marketing Director, Rakuten’s Play.com offers top tips for retailers looking to sell more online this Christmas.
O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’.
Microsoft is looking at expanding its retail outlets to the European market, after a trial run in the US, according to a news report.
Accountancy firm Deloitte has predicted that smartphones will influence £3.2bn of retail sales this Christmas, as consumers increasingly use their devices to research prices and engage with friends and family via social media.
The Pakistan websites of Google, Apple and Microsoft were among the victims of a large scale hack attack on Saturday. During 24 November, Google.com.pk, Microsoft.pk, Apple.pk and Yahoo.pk among many others were taken offline. About 300 websites in total were defaced by hackers reported to be carried out by a blend of attackers from both … [Read more…]
The proliferation of multi-channel solutions and platforms may have created a wealth of opportunities for businesses to communicate directly with consumers, but as a direct result, the amount of data they hold, has risen to startling levels. Simon Bowker, Managing Director, eCircle UK, takes a closer look at the potential (and challenge) of getting the … [Read more…]
Mobile ads are much more effective than broadcast or conventional digital ads on a number of key metrics, such as brand recall and purchase intent, according to new research.
Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue has been teaching Search Engine Optimisation since the late 90s, and here he … [Read more…]