Social media and social networking are no longer in their infancy. Social media continues to grow rapidly, offering global consumers new and meaningful ways to engage with the people, events and brands that matter to them.
From friendless Facebook accounts to unvisited micros-sites, many digital strategies simply don’t get the return of investment that advetisers are hoping for. Rick Curtis, Chief Strategy Officer at Amaze looks at why digital strategies fail.
Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs.
ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.
ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch.
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the … [Read more…]
Cyber Monday set a new online retail record this week, as UK consumers made 112 million visits to retail websites on Monday 3rd December, a 32% rise on 2011.
AOL’s Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising.
Is anyone seeing your online ad? Traditional measurements of online advertising, such as CPM or clicks, give no measure on how many eyeballs have seen your ad. 1000 page impressions could translate into 1000 views – or none at all. And with no effective measurement models in place, there’s no way to know. So how … [Read more…]
UK consumers are continuing to increase their usage of mobile devices and their acceptance of mobile ads is growing in parallel, but attitudes are currently mixed, says Millward Brown’s AdReaction 2012 Report.