Puma pays fans for showing off skills via app
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks.
brands
Top tips: Using digital insight to create seasonal campaigns
With Easter fast approaching, how can brands make the most from seasonal digital campaigns? James Murray, Digital Insights Manager, Experian Marketing Services, uses Easter search trends as an example of how to think beyond the obvious to capitalise on seasonal activities.
Zynga ditches Facebook logins for first time
Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network.
ICANN ‘Trademark Clearinghouse’ goes live to protect brands online
Domian watchdog ICANN has launched Trademark Clearinghouse (TMCH), a new service for brands to protect their trademarks against potential infringement, ahead of the entry of multiple generic Top-Level Domains (gTLDs) into the Internet later this year.
Easter holiday searches drop by 1.7 million
UK holiday searches in February totalled 1.2 million, down significantly on November’s 2.9 million, according to new research.
Ubiquitous woos brands with sponsored taxi wi-fi
Taxi advertising firm Ubiquitous has launched CabConnect, a free wi-fi service in select London taxis, with Microsoft signing up as the first sponsor.
Women ‘spend 8 months longer on social media than men’ during lifetime (infographic)
An adult woman will spend 8 months longer than a man on social networking sites during her lifetime, according to a new study by inbound marketing agency, Browser Media.
Most Brits ‘unaware of new top-level domains’, including .Google, .Microsoft and .Nike
Three quarters (75%) of UK and US consumers are oblivious to the new ‘.brand’ domains, despite high profile brands adopting the new web extensions, according to a new survey.
Are social media sales a myth? Coca-Cola claims no impact from online buzz
Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact on brand sales.
Obama’s 2012 re-election “redefined brand communications” says campaign guru
Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.