Cold weather no barrier for online shoppers in March
Online shoppers were not put off from making purchase decisions by the freezing weather in March, as online retail sales rose 16% year-on-year, according to new data.
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Is Showrooming the Future of the High Street?
One in four retailers now expect physical stores to become more like showrooms in the future, where consumers can sample products instore to buy online, according to new research.
UK job data: Most media firms creating jobs this year
Over half (56%) of firms in the media sector will create jobs this year, consistent with the national cross sector average, according to new research from Barclays.
Sticky gets $3m funding to boost ad visibility for brands
Media technology company Sticky has closed a $3m funding round with European tech investors Conor and Northzone.
Right to reply: UK video ad growth shows need for visual tagging
This week’s IAB figures showed that UK video advertising grew 46% to £160.0 million from £109.0 million, accounting for 12% of online and mobile display in 2012. In the last three years video ad spend has increased almost six-fold (471%). Adrian Moxley, Co-Founder & CMO at WeSEE, looks at why video now needs more sophisticated … [Read more…]
Most marketers prefer social media to cold calling for customer targeting
UK marketers prefer online or social media channels as the best routes to reach target audiences, with only 3% choosing cold-calling as their preferred means of reaching prospects.
Carlsberg launches social media platform in 44 countries
Enterprise software provider Falcon Social has completed the rollout of its social media marketing platform across 44 countries for brewery group, Carlsberg.
IPC ‘Amplify’ format combines editorial with ad creative
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit.
Top 5 tips: FMCG brands using coupons in social media
With the Institute of Promotional Marketing (IPM) having recently announced new guidelines for running promotions on Facebook, Coupons.com provides its five top tips for FMCG brands looking to engage with their customers through a social media coupon promotion.
Top tips: Online gaming- playing for insight
Gaming can be a powerful research tool to advertisers providing quick and easy-to-access information about a brand’s target audience. Scott Johnston, Head of global PR, Spil Games, looks at how brands can use games and interactive surveys to unlock insight.