One in five high street stores to close by 2018
One in five high street shops will close over the next five years according to a new survey.
brands
Video viral of the week: Kmart gets cheeky with ‘Ship My Pants’ ad
Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously.
Why email still matters (infographic)
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
IPC woos advertisers with new mobile ad formats
Publisher IPC Media has launched two further mobile advertising products – Premium Content Suite and Gallery Breakout –offering ways for advertisers to engage with their audiences through IPC’s brands.
Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity. Digital Strategy Director Julian … [Read more…]
Interflora wins 5-year search keyword battle with M&S
Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists’ trademark as a Google AdWord to boost its visibility on the search engine.
Specsavers debuts first UK campaign to use Skype video
Microsoft Advertising has teamed up with Specsavers to launch the eyewear company’s ‘Spectacle Wearer of the Year’ (SWOTY) campaign on Skype.
Branded Vine videos ‘4 times more likely to be shared than standard videos’
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.
Guest comment: Omnichannel Marketing – So Much More Than Just Mobile
Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
Two thirds of Brits 'not aware of the smart watch concept'
Less than a third of people in the UK have any idea what a “smart watch” is, at a time when global technology brands such as Apple and Samsung are strongly rumoured to be developing these wearable devices, according to a new report.