Mexico ‘most socially active World Cup team’
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK.
brands
Taming the Twitter beast: 10 marketing tips to avoid a #fail
Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Netimperative, looks at the future of Twitter as it matures into a serious ad platform.
The strategist’s view: Facebook’s 24 month outlook
With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come, and why more brands will be adding Facebook to their media plans.
Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’
The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research.
Augmented realities collide: Has Blippar bought Layar?
Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market.
Amobee boosts mobile ad tools with Adconion and Kontera buys
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space.
Salesforce partners mobile messaging app LINE
Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time.
Google to launch premium programmatic video exchange
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space.
How football fans have changed: Mobile savvy and engaging digitally during matches
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans.
Email blacklists penalise marketers most during Christmas (Infographic)
Major blacklists can dramatically impact email performance, preventing senders’ messages from reaching subscribers. This infographic from Return Path highlights the relationship between blacklists and Gmail inbox placement, which is historically difficult for marketers to navigate. According to Return Path’s research, Gmail’s blacklisting companies cause inboxes to decline up to 58% of emails.