Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed’s homepage news feed. In this interview with Cannes TV, founder Jonah Peretti talks about the … [Read more…]
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands in real-time marketing.
The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party.
There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study from TrackMaven looks into how to get the most visibility from status updates. … [Read more…]
Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards.
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration of the campaign.
Creating native content for publishers, such as reviews and guides, can be much more effective in converting consumers than the traditional news category. Antoine Boulin at Purch (formerly Techmedia) looks how publishers can leverage the relationship between content and commerce and use this to create stronger commercial relationships with advertisers.
This week the news was abuzz with a new super computer that could pass the famous Turing Test and convince people that it was a human during a text conversation. But a new interview with John Humphrys left the BBC Radio 4 presenter rather unimpressed by the automaton. Judge for yourself in the audio sample … [Read more…]
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research.