Third of Brits say no to push notifications (infographic)
One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research.
brands
UK porn filters ‘wrongly blocking fifth of all internet’
Adult content filters implemented by the UK’s major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose.
Amazon lockers ‘yet to deliver the goods for UK consumers’
Almost three quarters of UK consumers have yet to try out new ‘alternative’ delivery methods offered by Amazon to cut down on missed packages, according to new research.
Mobile advertising to overtake print (and TV by 2016)
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research.
Facebook brand posts by time of day
This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, … [Read more…]
Top food and drink chains on social media: Nando’s leads on Twitter and Facebook
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study.
Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.
Tumblr case study: Aldo Fashion contest boosts social engagement
Footwear company Aldo launched a contest to identify and reward “the next stars of Tumblr” to target the blogging network’s highly engaged community of fashion and design enthusiasts.
Mobile analytics – alarms as robot traffic grows to 25%
Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics.
App downloads and marketing costs rise last month
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research.