Facebook tests ‘buy’ button for direct purchases in ads
Facebook is trialling a ‘buy’ button for ads and page posts from brands, letting users purchase goods directly from Facebook without leaving the social network.
brands
Online pharmaceutical marketing drives conversions- study
Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research.
1 in 9 UK homes to be ‘smart’ by end of year
One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research.
Top tips: Understanding customer motivation
Organisations have never had so much customer information; yet in many cases they have never had less idea about how to achieve effective customer engagement – digital commerce marketing may be data rich but it is often insight, and invariably, action poor. The missing piece to date has been understanding customer personality and motivation. It … [Read more…]
The rise of programmatic ads: Forget Mad Men- we now need ‘math men’
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ … [Read more…]
Consumers only have 5 ‘best friend brands’
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.
Programmatic ads grow up: Spend moves ‘beyond display’
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.
Internet of things steps closer for pharma marketers with Novartis-Google partnership
One of the first major moves from Google’s healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.
Mobile video ad trends: 5 steps to success
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.
Heineken ditches branding for ‘credible’ social media campaign
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.