There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.
The House of Lords home affairs, health and education EU sub-committee has condemned the ruling in May from the European Court of Justice (ECJ) ruling concerning search engines and the “right to be forgotten”. The committee said that it was wrong to make search engines such as Google responsible for deciding what internet content should … [Read more…]
A new report from Juniper Research forecasts that the number of mobile coupon users will rise from 560m this year to 1bn in 2019. According to the “Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019” study retailers will increasingly engage directly with consumers via mobile channels and the use of coupons will be more … [Read more…]
New research from Webtrends has revealed that 68% of British 18-24 year olds are not worried about the amount of data they are sharing online with brands. Furthermore, only 23% think that data sharing will be viewed negatively in the future.
Unilever has released five different briefs on the theme of “Internet of Things” through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies.
Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach.
Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.
Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.
British, German and French adults are more likely to seek holidays abroad for beach life of eating, drinking and sunbathing, whereas Spanish holidaymakers are more likely to seek out culture in other lands, according to new research.
The Russian government has reportedly been caught editing a Wikipedia page relating to crashed Malaysia Airlines flight MH17 and removing references to Russian involvement.