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brands

Brands on Instagram: 6 best Hyperlapse videos so far

September 1, 2014

With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.

Uncategorized, Video brands, technology, YouTube

The rise of SEO blackmail: Can people really link spam your site to death?

September 1, 2014

In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails.

Uncategorized brands, email, Google, marketing, media

Total Film publisher partners Rubicon Project for programmatic ad drive

September 1, 2014

Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.

Uncategorized advertising, agencies, brands, global, media

Mozilla debuts £19 smartphone in India

August 28, 2014

Mozilla and Intex have launched the first Firefox OS phone in India, called the Intex Cloud FX and costing just £19.90 (1,999 Rs).

Uncategorized apps, brands, Facebook, India, smartphones

Pinterest revamps analytics tools for brands

August 27, 2014

Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button.

Uncategorized analytics, brands, content, marketing, UK

Guest comment : From omni channel to omni payments

August 26, 2014

The days of credit card payments could be numbered, as consumers opt for a range of alternative, more convenient ways of paying online, according to Jasper Bell, Strategy Consultant at Amaze.

Uncategorized Amazon, apps, brands, ecommerce, Facebook

US web trends: App use overtaking desktop and web browsing

August 26, 2014

Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research.

Uncategorized Amazon, Apple, apps, brands, comScore

New Zealand social trends: What brands are succeeding on Facebook?

August 26, 2014

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.

Uncategorized brands, content, Facebook, global, marketing

Facebook lets advertisers appear more often in timeline

August 22, 2014

Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ timelines, as the social network continues to steer brands towards paid ads.

Uncategorized agencies, brands, content, email, Facebook

Personalised marketing boosts customer loyalty- survey

August 22, 2014

Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers.

Uncategorized brands, CRM, marketing
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