Christmas ad trends: November biggest month for brands in US
November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen.
brands
Ecommerce marketing at Target: Shop assistant Alex becomes internet meme
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just got more complicated.
Email marketing trends: Brands “losing track” of the fragmented customer journey
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals.
Guest comment: Invisible cars? How social media drives personalised marketing for automotive brands
82% of consumers can’t recall any car advert they have seen in the last 12 months. Matthew Robinson, Marketing Communications Manager at Acxiom, examines the effect of advertising in the automotive industry, and follows research from Acxiom which identified that 82% of respondents couldn’t recall any car advert that they have seen in the last … [Read more…]
Showing your age: Online shopping habits dictated by age
Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results…
Loyalty schemes ‘lack relevance and fail to keep up with generation Y’
Over half (56 per cent) claim they are regularly offered irrelevant rewards or discounts, with a siginificant generational difference in Brits when it comes to how consumers wish to receive their rewards, according to new research.
Top UK search brands: MoneySupermarket and Amazon biggest spenders
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research.
The Impact of Halloween in eCommerce (infographic)
158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands.
Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research.
UK adspend grows at fastest rate since 2010
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research.