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brands

Right to reply: That .sucks – protecting your business from a reputational nightmare

March 25, 2015

Brands’ and celebrities’ worst nightmares could be about to become a reality this June when hundreds of questionable web domain names go up for grabs. Web hosting company 34SP.com has predicted that some of the world’s biggest brands could be subject to torrents of abuse from online trolls purchasing unfavourable domain names with the sole … [Read more…]

Ads, News brands, Microsoft

Kraft Foods to merge with Heinz

March 25, 2015

US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle.

E-commerce, News brands, UK

Brands warned of incoming ‘.sucks’ domain

March 25, 2015

An influx of new domain names are going on sale in June, including the potentially harmful .suck domain… and businesses are urged to make informed decisions about how to protect themselves.

News, Regulation, Social brands, Microsoft, Travel

Facebook hosts content for news publishers as ‘walled garden’ grows

March 25, 2015

Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.

Content, Social advertising, brands, content, Facebook, marketing

BuzzFeed: The latest new digital brand to unlock mass market audience

March 23, 2015

BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand.

Content, Social apps, brands, content, Facebook, media

Top UK tourism sites on social media

March 23, 2015

VisitWiltshire has been ranked number one in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels – Visit Cornwall and VisitLondon ranked 2nd and 3rd.

Social brands, content, Facebook, images, marketing

Facebook Messenger gets mobile payments

March 19, 2015

Facebook is expanding into mobile payments by letting users exchange money through its Messenger app.

E-commerce, Mobile Android, Apple, apps, brands, China

Blippar creates ‘visual browser’ for the real world

March 16, 2015

Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them.

Mobile, News Apple, brands, content, global, local

Right to reply: As Facebook App Deadline Looms, Marketers Must Consider Data Implications

March 12, 2015

Russell Loarridge at Janrain discusses the data implications for marketers following the news that Facebook has migrated all apps to its v2 framework.

Social apps, brands, content, Europe, Facebook

Apple Watch: How the web reacted

March 11, 2015

The Apple Watch launched yesterday to much fanfare, but how did the digital community and social media at large react? We gather together some key comments and stats from the last 24 hours to forecast if Apple’s next big thing will fly or flop.

Mobile, News analytics, Apple, apps, brands, marketing
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