brands
Marketing trends for 2020: Brands seek expansion for competitive edge
Despite the backdrop of Brexit, 53% of marketers across Europe have made expanding into new markets their top priority for 2020, according to new research.
Most Brits start online journey with search (but many don’t trust results)
Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.
TV event marketing: What we’d like to see from Love Island contestants after leaving the villa
Two months on from TV phenomenon Love Island, contestants have been working on about life outside of the villa – where those before them have enjoyed varying levels of success in capitalising on their exposure. Adam Williams, CEO of Takumi, a leading Instagram influencer marketing service, looks at the lessons we’ve learned from past contestants after leaving the villa.
Insurers ‘neglecting customer service on digital channels’
Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to new research.
Salesforce expands with insurance CRM platform
Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.
Airship boosts localised marketing with new EU Cloud Site
Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.
Thomas Cook collapses amid growing internet competition
Thomas Cook has ceased trading with immediate effect, as the package holiday giant succumbed to rising competition and consumers booking more online.
YouTube takes masthead ads to TV screens
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.