Google’s biggest search revamp of 2015: Panda 4.2 goes live
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.
brands
Most Brits and Germans ‘want to receive personalised’ marketing
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. Based on his own research, Volker Weiwer, CEO at Teradata, offers a guide to getting more from personalised marketing.
Top tips: Advanced connectivity- reshaping consumer interaction
Gone are the days when connected activity was limited to three devices – laptops, smartphones and tablets – the introduction of the Internet of Things has seen the ordinary object transformed into a piece of revolutionary technology. But what does this mean for advertisers? Ben Sidebottom, Director of Solution Architecture, Visual IQ discusses how advanced … [Read more…]
Top tips: eCommerce and the room to improve, even at the top
A recent report found that retailers are missing out of £6.6bn a year by not going mobile. Alf Saggese, MD EMEA at Moxie, argues that the lack of technology uptake shows that the retail industry shows there is still huge room for improvement.
Apple Pay one week on: How is social media responding?
Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a great start for Apple Pay.
Most popular pre-internet ads: How would the Smash aliens be marketed today?
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.
Tumblr boosts brand analytics with Crimson Hexagon tie-up
Brands have a new way to monitor activity of Tumblr via a new partnership between Crimson Hexagon and the Yahoo-owned blogging platform.
Clinique runs global #FaceForward campaign on Tumblr
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward.
Brits targeted by thousands of irrelevant ads each year
A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences.
Global Facebook ad prices: Oslo most expensive
Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research.