UK firms ‘lag behind peers in using insights and analytics’
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research.
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Accelerated Mobile Pages: Google’s bid to beat the ad blockers
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.
The rise of the Chief Data Officer: Now directly reporting to the CEO
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre.
Video viewability still issue for UK advertisers
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report.
eBay Advertising debuts ‘predictive targeting’ tool to reach parents
eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace.
Guest comment: Programmatic TV – Open to all
Traditionally, brands have had to commit to a serious marketing budget before even considering TV ads. With the arrival of streaming and video on demand content and the promise of programmatic TV, that model is changing, fast. When a highly targeted programmatic TV campaign can be delivered at a similar price point to online display, … [Read more…]
Cyber Monday ‘will outsell Black Friday’
With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research.
European ad trends: User-oriented formats ‘gaining ground on large-scale ad formats’
There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research.
Guest comment: The changing role of programmatic in Europe: a buy-side perspective
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the buy-side market. This article is jointly authored by IAB Europe and Google.
Brands ‘suffering due to inappropriate ad placement’
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.