From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To … [Read more…]
The news this week that Facebook has now extended its Internet.org service to India has generated some negative press. Marco Veremis, CEO of Upstream, looks at the business case for why it is not necessarily the best solution to improving internet access in emerging markets.
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.
The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.
80% of shoppers are not letting Black Friday influence their shopping habits this Christmas, according to new research by retail marketing agency Leapfrogg.
It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey.
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.
IBM has launched a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers.
Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows that when advertising gets a message right, it can spread like wildfire.