Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.
Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
Asia leads the way when it comes to wearable tech, with many key developed markets yet to catch on, according to new research..
Grim sales forecasts for smartwatch sales have been reaffirmed by new research commissioned by The BIO Agency, which found just 6% of British adults intend to buy one in the next 12 months.
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data.
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.
Facebook has confirmed a March date for the consumer launch its Oculus Rift virtual reality headset, priced at a hefty $599 (plus shipping costs).
Following the news that Twitter is considering upping its character limit to 10,000 Mark Slade, Managing Director EMEA, Opera Mediaworks, comments looks at how the move could alter the approach of mobile advertisers.
Ted Baker and Paul Smith have topped the list of most socially engaged premium menswear retailers, according to a new study.