With Valentine’s day just around the corner, new data indicates that the number of people searching for ‘Valentines gifts’ in the run-up to the big day has grown by 195 per cent between 2013 and 2015.
Twitter is making two big changes to the way its users’ timelines appear, with video ads and a personalised selection of prioritised tweets at the top of each user’s feed.
James Brooke, CEO of Amplience, explains how simultaneously improving the reach, quality and agility of digital content is vital to retail sales performance – something few retailers have got to grips with, according to results from the first Amplience Big Content Index.
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research.
More than 7 in 10 retail searches related to Valentine’s Day will be made from a mobile device in the run up to the big day this year, according to a new report.
The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.
Jack Oldham, Content Marketing Manager at EngageSciences, examines the brands leveraging UCG to connect with consumers and drive sales.
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.
As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their mobiles to shower their partners with gifts.