Search case study: How Frooition cut marketing costs 65% via smart SEM
Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.
brands
Snapchat gets serious: Opening up to ad tech giants?
Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network.
How ‘grey routes’ are trashing the mobile brand experience [INFOGRAPHIC]
SMS remains a hugely effective communication channel for many brands- but more providers are now using ‘grey routes’ to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are totally unaware of.
The next 100 years: Underwater cities, virtual reality and space colonies await
Super-skyscrapers which will dwarf the Shard, under water bubble cities and origami furniture are all likely to be reality in 100 years’ time, according to a new report.
Persil and Comfort sponsor Mumsnet Pregnancy Tracker app
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors.
O2 starts selling customer tube journey data to advertisers
O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.
Mobile programmatic tips: Buying something you don’t understand is mad isn’t it?
Companies are spending millions on buying mobile ad inventory programmatically but have little or no knowledge of the practice. Adam Gilsenan, Chief Media Consultant at YOC, considers the current situation and details what needs to be done by sellers and buyers to change this.
Half of Brits find junk mail ‘more annoying than their commute ‘
The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research.
Widespace gets €15.8m boost for mobile ad tech
Mobile ad tech firm Widespace has secured €15.8m in growth capital investment.
Guest comment: Why MINI’s Big Tent strategy was the real winner of Super Bowl 50
This year’s Super Bowl was one of the most ad-heavy ever. J. Walker Smith, Executive Chairman of The Futures Company argues that one campaign stood out head and shoulders above the mass of mediocrity. Here’s why…