YouTube ads ‘getting better ROI than TV’
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research.
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Five reasons why the Queen is good for UK business [INFOGRAPHIC]
As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.
Adblocking could become an “epidemic” warms eMarketer
Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned.
Luxury brands ‘failing at email personalisation’
Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.
Facebook and Instagram launch interactive videos for brands
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.
Right to reply: If FBI boss puts tape on his webcam, what should we do?
Recently Twitter seized on a comment by FBI director James Comey describing how he puts tape over the webcam of his personal laptop. Many seized on the privacy aspects of the comment but generally the technical aspects were overlooked. Dr David Chismon, senior research consultant of MWR InfoSecurity highlights the bigger picture when a webcam … [Read more…]
Searching Saturdays: Half of all weekend searches made from a mobile device
More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research.
YouTube takes on Facebook with live 360 video
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.
Top display ad tips: Dynamic creative in a programmatic world
Marie Dalton, Marketing Director EMEA, Connexity, explains why it’s so imperative to have accurate underlying data to drive the placement and the creative display.
Bing takes on Google with Shopping ads
Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns.