Facebook’s first temporary ‘Reaction’: Say it with flowers on Mother’s Day
It was Mother’s Day in over 80 countries on Sunday, and Facebook used the occasion to roll out its first temporary reaction- a flower to send to mums around the world.
brands
Right to reply: Ad Age digital agency rankings are a wake-up call to incumbents
This week Ad Age released its annual rankings of the largest digital agency networks (based on 2015 worldwide revenues). Keith Hunt, managing partner at specialist M&A advisor Results International, believes this should be a wake up call to the incumbent agencies if they want to compete with the consulting firms that are coming to dominate … [Read more…]
Snapchat rolls out shoppable ads: Target and Lancôme first brands to sign up
Snapchat has begun rolling out shoppable ads, with Target and Lancôme among the first brands to take up the format.
London bus iBeacons to beam ads to passengers’ mobiles
Passengers on London buses could soon get push notifications with real-time travel updates and in-app ads sent to their mobiles as they travel through the capital.
Video viral of the week: Mars unites petcare brands with dog “freak out” videos
For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below….
Right to reply: New Day collapse- a brave (but misguided) step
This week saw the first print newspaper fold after just nine weeks. Justin Taylor, UK MD at Teads looks at the lessons for the media industry.
Guest comment: To realise ad spend growth, challenges must be faced
With ad viewability on the rise, how do brands get heard above the noise? Antti Pasila, CSO and Founder at Kiosked looks at how the industry needs to use this opportunity to spend wisely to cut ad fraud and ad blocking numbers.
Instagram debuts video carousel ads
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format.
C4 offers £1m ad slot for best brand that showcases disabled talent
Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
Top smartwatch brands: Apple leads way (but demand is small)
With the anniversary of the Apple Watch coming up over the weekend, new research looks into the top-selling smartwatch brands in both the US and UK.