SMP launches Amazon e-commerce agency Melody
Shopper marketing specialist firm SMP is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon.
brands
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon
John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.
Instagram takes on TikTok with Reels
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
Ad placement trends: 91% of Brits want to see ads placed next to high-quality content
Favourability towards brands is highest when ads are placed in high-quality environments, which drops when ads are seen in sub-standard settings, according to new research.
Alibaba breaks records with $30bn sales on Singles Day
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
GlobalWebIndex launches TV reach and frequency tool
Data and analytics firm GlobalWebIndex has launched a new tool designed to measure global TV reach and frequency statistics.
Watching ads for charity: Unilever expands ethical ad tech to Instagram
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half ots ad revenue to a viewers’ charity of choice.
Bidstack sponsors Christian Fuchs’ esports FIFA team NFG
Bidstack is sponsoring Leicester City defender Christian Fuchs’ esports team, NFG, for the FIFA 20 season.