Europeans are spending over a third of their waking day on email, but that email marketing campaigns are failing to engage them as well as they once were, according to new research.
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice, discusses why with the rise of incentivised reviews, authenticity matters more than ever when it comes to reviews.
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.
New research conducted by the leaders in enterprise information management, OpenText, reveals that over a quarter of British consumers (27%) believe a robot would provide better customer service than a human.
The rise of ad block is fuelling lots of experimentation in marketing. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at how blockers are pushing the industry forward.
Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.
By ditching the headphone jack, Apple is turning its users onto the possibilities of Bluetooth- and the word of tracking beacons guiding shoppers round stores. David Philippson, Managing Director – Mobile Solutions, Criteo looks at how beacons will bridge the gap between ionline and offline retail.
Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital.
A new study finds 59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme.
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.