Three quarters of consumers link social video viewing to purchase decisions
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.
brands
Why video ads matter and how to maximise their potential
Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.
Brexit sparks fears of tech talent drain in UK- survey
Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.
Adobe to buy video ad tech firm TubeMogul for $540m
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
19 million ‘ghost’ email accounts in the UK
Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.
Top tips: What 8 main chatbot conversations should my brand have?
With Facebook and Twitter now offering branded chatbots, how can brands get the most out of AI-powered customer service? Matt Wright, Search Engine Optimisation (SEO) freelancer and Venturebeat contributor, looks at the 8 basic conversations your bot should be well-versed in before meeting your consumers.
Video case study: Pokemon gets 25m views with first Super Bowl ad
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.
John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for “Buster” viral
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.
Guest comment: Will ‘going native’ save publishing?
With falling print ad revenues becoming more common, the rise of digital and native advertising formats has never been more important to publishers. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at why native advertising can provide content that is relevant, valuable and engaging for customers.
Video case study: Toyota USA makes 100,000 versions of same Facebook ad
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.