Unilever buys haircare brand part-owned by Jennifer Aniston
Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston.
brands
Top Christmas email campaigns: Waitrose tops the table for the second year
With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.
Three expert views on big data in 2017: Camelot Global, NHS and Think Big
As we look to what lies ahead for the big data industry in 2017, what will be the main challenges for marketers? This article combines the thoughts of three leading experts from Camelot Global, NHS and Think Big on what the biggest challenges, changes and impact will be for big data in 2017.
Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising.
Fake news sites: is your brand protected in a programmatic world?
As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.
Google AI “makes search results more relevant than ever”- study
Google’s use of machine learning and artificial intelligence to better understand people’s search intentions and surface the most relevant results is paying off according to new research.
2017’s business trends in a digital world
10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.
Amazon beats high street rivals for weekend’s prime time advertising
Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research.
10 digital innovation predictions for 2017
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.
Short-term gain, long-term pain: The danger of short-termism in marketing strategies
Does the need to meet quarterly targets mean strategy takes a back seat to expediency? Rupert Harrison, Planning Director at Zeta Global argues that marketers need to acknowledge that not every situation can turn into immediate revenue – and knowing when to message commercially, and when not to, is a careful balancing act.