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brands

Super Bowl marketing: 31% of big game ads watched online

February 3, 2017

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

Ads, Video, Viral advertising, brands, marketing, video

Guest comment: As viewability falls, it’s time for the industry to stand up and be counted

February 2, 2017

With over £600 million being wasted on non-viewable ads in 2016, Collective’s Paul Lowrey say its time to put relevance and value first

Ads advertising, agencies, brands, content, media

Snap Ads gets self-serve technology solution via 4C

February 2, 2017

Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.

Ads, Mobile, Social analytics, brands, Facebook, media, technology

Half of marketers predict “death of the cookie” by 2018

February 2, 2017

Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report.

Ads, Content advertising, brands, digital marketing, marketing, media

eBay Advertising announces second “Programmatic Only Week”

February 2, 2017

eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.

Ads, E-commerce advertising, agencies, brands, eBay, technology

Data becoming indispensable to marketers around the world- report

February 1, 2017

Data has become an indispensable part of every area of the industry, with 80% of professionals describing it as critical to their marketing and advertising efforts, according to a new global report covering 18 countries.

Ads, Content advertising, analytics, brands, global, marketing

What’s Next in Customer Experience? Reimagining Business.

January 31, 2017

With the digital and offline worlds more entwined than ever, products are expected to weave seamlessly into the fabric of people’s lives and experiences, regardless of their unique journeys. Donald Chesnut, SapientRazorfish Chief Creative Officer, gives his unique perspective on customer experience in the digital age.

Ads, Content, News analytics, brands, marketing, technology

First companies certified against reducing online ad fraud

January 31, 2017

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Ads, Regulation advertising, brands, content, media, UK

Asda debuts Walmart Exchange ad platform in the UK

January 30, 2017

Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.

Ads, E-commerce advertising, brands, FMCG, media, UK

Path to purchase: 7 interactions “before purchase produces optimum online sale”

January 30, 2017

Online shopping journeys with seven interactions produce the healthiest sale, according to new research.

Ads, E-commerce brands, digital marketing, email, Facebook, financial services
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