brands
Guest comment: Top tips for achieving frictionless commerce
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
Virals of the year: Fortnite destroys its own game with black hole stunt
In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.
The Sun opens Facebook page to advertisers with new video format
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Integral Ad Science buys contextual ad firm ADmantX
Digital ad verification firm Integral Ad Science (IAS) has bought ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.
YouTube creates new ‘edgy’ adult content ad category for brands
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
Top tips: 3 Hacks for a Transformed Business
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.
UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year
Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.
L’Oreal hires Salesforce in global digital push
Cosmetic firm L’Oreal is using Salesforce to make it easier for consumers to discover, share and buy beauty products online.
Guest comment: Rethinking The Brand-Agency Relationship
Ben Murphy, UK MD at Quantcast looks at the ways that data can help agencies and brands to better communicate.