Brits “have already spent £2bn on Christmas 2017”
Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.
brands
Top brands for CRM: PayPal, Yamaha and Amazon lead the way
Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.
Fake news fatigue? Brits flock back to mainstream news sites ahead of election
With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.
Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”
As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.
Guest comment: Micro Moments In mobile can be massive opportunities for advertisers
Micro Moments is Google’s term for when consumers suddenly have the need to know or do something. Oliver Gold from mobile ad company YOC looks at four defined micro moments and what advertisers and marketers need to consider when addressing these opportunities.
Shakira promotes latest album with augmented reality treasure hunt
Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.
When should children get smartphones? Most parents say 11
Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.
Brands to blame? 50% hold them responsible for inappropriate ad placement
Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.
Targeted ads: 3 in 5 consumers think marketers fail to target them effectively
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.
Do corporate values matter? 40% of consumers abandon brands due to poor behaviours
Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.