Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.
Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.
Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
Britain’s biggest food and household goods brands have signed up to a new shopping service which claims it can slash grocery bills by 30% by cutting out supermarkets.