Just a decade ago, the term Artificial Intelligence (AI) sounded like something out of a Hollywood sci-fi blockbuster. In recent years we’ve seen much hype around AI, with applications disrupting all industries as we know them, including retail. But are retailers making the most of the technology’s potential? Geoff Hueter, CTO at Certona, looks at … [Read more…]
The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.
New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.
Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.
The tendency to filter marketing communication down to smaller and smaller groups is choking a product’s long-term potential, says Jon Restall, UK Trading Director at Time Inc., adding that inspiring premium content provides the oxygen to help them breathe again and widen their reach.
The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.
A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.
Adobe is aiming to prove that the future of ads is programmatic, launching its first completely automated campaign on social media, mobile and TV.
Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.