The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.
Claire Wilson, Content Strategy Director at Stratton Craig offers some tips for brands on creating effective content marketing campaigns this Christmas season, with examples of successful festive campaigns by big brands.
Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers “tell deeper stories”, with HBO and ASOS among the first brands to sign up.
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA).
Consumers plan to shop online this Christmas and are prepared to embrace new AI-powered technologies such as Amazon Echo and Google Home, according to new research.
Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.
Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.