YouTube offers New York Fashion Week videos with Rightster
Mercedes-Benz Fashion Week in New York has a new portal offering YouTube content for publishers.
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The social media Olympics: Which sponsors are creating the most buzz online?
With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
Twitter boosts search with auto-correct tool
Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools.
AFP Twitter tool tracks global politics with ‘E-Diplomacy Hub’
Agence France-Presse (AFP) has launched “the e-diplomacy hub”, an Internet-based application that measures and visualises the presence and influence of diplomatic actors on Twitter.
Twitter becomes content creator
Twitter looks set to follow Google in creating value from content collation. The value Twitter is trying to unlock is in context rather than content itself, by collating material together around popular hashtags.
Twitter runs first TV commercial with customised hashtag pages
Twitter has premiered its first ever TV commercial during a NASCAR race in the US, which showed off a brand-new hashtag page that could open a new revenue stream for the micro-blogging platform.
Twitter’s mobile ad revenue overtakes desktop PCs
Twitter has announced that revenue from promoted tweets on mobiles, which were introduced in February, have now overtaken revenue from PCs.
Social search overtakes traditional directories for new customer acquisition
In the digitally advanced markets, social is moving ahead of directories as the main way small businesses get new customers. Latest research in the UK shows the scale of the channel shift, with more than a third of small firms are using Facebook for marketing (vs 27% using local directories). Twitter is also playing a … [Read more…]
Who will Facebook buy next? Paddy Power serves up the odds
Betting firm Paddy Power has opened the betting on Facebook’s next acquisition following the social networks purchase of photo-sharing app Instagram.
Video viral of the week: Celebrities read their own hate Tweets
Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month.